Justin Bieber has officially released his seventh studio album, Swag, on Friday, July 11, 2025, via Def Jam Recordings

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🎧 What You Should Know About Swag
  • It marks his first album since 2021’s Justice.
  • The album features a bold genre shift — described as "darker, more vulnerable and less polished, but not depressing".
  • It's a 21‑track project, including singles like “ALL I CAN TAKE,” “STANDING ON BUSINESS,” and “FORGIVENESS”.
  • Producers include Bieber himself along with Carter Lang, Harv, Eddie Benjamin, Dijon, among others.

👨‍👩‍👦 Deeply Personal & Influenced by Fatherhood

  • The emotional tone reflects Justin’s growth as a father to his 10‑month‑old son, Jack Blues, and his bond with wife Hailey Baldwin Bieber.
  • Promotional hints included billboards in Reykjavík, LA, and Times Square, plus teasers and tracklists shared on social media.

🎤 Collaborations & Features

  •  Guest appearances include Gunna, Sexyy Red, Cash Cobain, Lil B, Eddie Benjamin, Marvin Winans, Druski, and more.
  • The album was recorded over a span from 2022 through April 2025 across various locales, including a remote Icelandic studio and LA jam sessions with Carter Lang, DJ Tay James, HARV, and Eddie Benjamin.

🔍 Key Release Insights

Topic Details

Release Date 😲 Surprise drop July 11, 2025

YouTube

Title Believed to be called Swag

Length 2021 tracks, roughly 54 minutes

Label Def Jam / Ithaca Holdings

Tone Gritty, emotionally raw, experimental genre direction

Life Impact Inspired by fatherhood and personal evolution

Final Take

Swag is a bold reintroduction of Justin Bieber as a more introspective, versatile artistmelding personal storytelling with fresh production and high-profile collaborations. Fans can stream it now across all major platforms.


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