- It marks his first album since 2021’s Justice.
- The album features a bold genre shift — described as "darker, more vulnerable and less polished, but not depressing".
- It's a 21‑track project, including singles like “ALL I CAN TAKE,” “STANDING ON BUSINESS,” and “FORGIVENESS”.
- Producers include Bieber himself along with Carter Lang, Harv, Eddie Benjamin, Dijon, among others.
👨👩👦 Deeply Personal & Influenced by Fatherhood
- The emotional tone reflects Justin’s growth as a father to his 10‑month‑old son, Jack Blues, and his bond with wife Hailey Baldwin Bieber.
- Promotional hints included billboards in Reykjavík, LA, and Times Square, plus teasers and tracklists shared on social media.
🎤 Collaborations & Features
- Guest appearances include Gunna, Sexyy Red, Cash Cobain, Lil B, Eddie Benjamin, Marvin Winans, Druski, and more.
- The album was recorded over a span from 2022 through April 2025 across various locales, including a remote Icelandic studio and LA jam sessions with Carter Lang, DJ Tay James, HARV, and Eddie Benjamin.
🔍 Key Release Insights
Topic Details
Release Date 😲 Surprise drop — July 11, 2025
YouTube
Title Believed to be called Swag
Length 20–21 tracks, roughly 54 minutes
Label Def Jam / Ithaca Holdings
Tone Gritty, emotionally raw, experimental genre direction
Life Impact Inspired by fatherhood and personal evolution
✅ Final Take
Swag is a bold reintroduction of Justin Bieber as a more introspective, versatile artist—melding personal storytelling with fresh production and high-profile collaborations. Fans can stream it now across all major platforms.